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GLOSSARY
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
A/B Testing
Comparing two versions of a design, ad, or email to see which one performs better.
Above the Fold
The portion of a webpage visible before you scroll. Key info and CTAs usually go here.
Analytics
Data that shows how your content is performing — views, clicks, reach, and more.
Aspect Ratio
The width-to-height ratio of an image or video. Important for designing across platforms.
Brand Identity
The visual and verbal expression of your brand — logo, colors, fonts, tone, and more.
Brand Guidelines
A document that outlines how your brand should look and sound — ensuring consistency across everything.
Call to Action (CTA)
Words or buttons that prompt users to take action — like “Buy Now,” “Learn More,” or “Follow Us.”
Carousel Post
A swipeable series of images/videos on Instagram or LinkedIn. Great for storytelling or showcasing multiple ideas.
Color Palette
A set of colors used consistently in your brand or designs. Helps create a cohesive look.
Conversion Rate
The percentage of people who take the desired action (buy, click, sign up) after seeing your content.
Creative Brief
A document that outlines the objective, tone, and direction for a specific design or campaign.
Engagement Rate
A metric that shows how actively your audience is interacting with your content (likes, shares, comments).
Flat Lay
A photography style where items are shot from above — often used for product or packaging shots.
Grid Design
The layout of your Instagram feed to create a balanced and visually appealing experience.
Hero Section
The first section of a website — usually includes a headline, image, and CTA.
Impressions
How many times your content was displayed — not to be confused with reach (which is unique viewers).
Kerning
The spacing between individual letters in typography. Small detail, big impact.
Landing Page
A standalone web page designed to convert — often used for campaigns, sign-ups, or product launches.
Mockup
A visual preview of how a design will look in real life — like on a phone, bottle, or billboard.
Grid Design
The layout of your Instagram feed to create a balanced and visually appealing experience.
Grid Design
The layout of your Instagram feed to create a balanced and visually appealing experience.
Grid Design
The layout of your Instagram feed to create a balanced and visually appealing experience.
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